Photography by Brandon Sullivan
There are two kinds of people in the world: those who are optimistic about the future and those who are not so optimistic. Not Impossible Now is an organization dedicated to the former. This concept was filtered through the lens of technology. It was designed to capture the optimism about technology’s role in our lives and couple it with the organic.
Doing a lot with a little is its own kind of superpower. Cory has a deep understanding of design and can manipulate the elements needed to fill a frame without overcrowding or overpowering the message. - Elliot V. Kotek, Editor-in-Chief, Not Impossible Now
The goal was to create a simple poster design that felt innovative yet human, reflecting the intersection of cutting-edge tech and meaningful human impact. The visual elements aim to seek balance with warmth and approachability. Yet, every detail, from typography to color palette, was chosen to evoke both sophistication and sincerity. Ultimately, the poster serves as a reminder that when used with purpose, technology can drive progress and connect us in deeply human ways.
Non-profit work is vital in creating positive change, and graphic design can be a powerful tool in creating that change. Not Impossible Now is one example where thoughtful design made a measurable impact. While non-profit projects can pose creative challenges due to limited resources, the results can be significant when approached with purpose and care. A simple request - to design a poster that would attract attention at a trade show booth - led to a 15% increase in foot traffic and helped raise awareness of the organization’s mission. This highlights how intentional creative work can contribute meaningfully to advancing meaningful conversations and causes, even on a small scale.
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