Photography by Brandon Sullivan
Logos matter. They are simple little symbols that can be devoured by the eye in milliseconds, yet they speak volumes. Their importance is derived from their birthplace - ancient Greece. The word logos is an all-encompassing word that contains concepts like narrative, explanation, and even reason. If a picture is worth a thousand words, a properly designed and researched logo can and should contain multitudes.
Cory is a consummate creative professional. His process is bulletproof and his identity and design solutions are impeccable. - Paul Howalt, Tactix Creative
No matter how the design problem manifests itself, storytelling is the foundation of effective design. This is especially true in the creation of logos and identity systems, where every detail contributes to a visual narrative. A logo is often the first interaction someone has with a brand, and it must convey a story that resonates instantly. The goal is to always design a logo that is monolithic and timeless in its solution, something so simple that nothing can be added or taken away without destroying that communication.
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