Photography by Brandon Sullivan
The challenge was to re-work and fix a concept for a book showing kids how to become entrepreneurs. The project was guided by the principle of treating young readers with respect—delivering practical, engaging content without condescension, and presenting information in a dynamic and accessible way.
When we hired Cory to redesign our book, Kidpreneurs, we expected a noticeable improvement. What we got instead was a complete overhaul that far exceeded our expectations. Cory goes above and beyond in every way. He transformed our book from just okay to truly award-winning! - Adam Toren, Author, Kidpreneurs
The core concept was the idea of materials and how a young kid would design a book without parent or adult intervention. A great solution always defines the process. The final design only incorporated what a kid would have access to. Glue, paper, pencils, pens, tape, etc. The result is a book kids can feel at home reading and interacting with.
Kidpreneurs was a kids-first book published by Kidpreneurs.org; the project included creative direction, art direction, design, and tertiary editorial contributions; content and editorial were provided by Adam and Matthew Toren, and illustrations by Turonny Foo. Designed as an interactive and empowering guide, the book introduces children to the fundamentals of entrepreneurship, encouraging them to think creatively about money and how to earn it. Kidpreneurs sparked an entire ecosystem of youth-focused entrepreneurial education, including camps, an online academy, additional books, a coaching program, and more. It has been featured on major media outlets such as CNN, Entrepreneur Magazine, NBC News, TIME for Kids, Inc., and The Wall Street Journal. It was awarded the National Association of Parenting Publications Gold Award upon publication. It quickly became a valuable resource for fostering financial literacy and entrepreneurial thinking in young minds.
Want to see everything? Download and view the entire portfolio.