Photograpy by Brandon Sullivan
The concept was simple. Build a brand around products built from rescued and reclaimed materials. Through relationships with the creative community, Resketch rescues 8-10 tons of unwanted and unused paper headed to the waste stream every year. Through pure creative alchemy, they make notebooks, journals, sketchbooks, and paper products from a wide variety of rescued and reclaimed paper and stock types.
Making an entire brand out of leftover spare parts is no easy task. What Cory has done with the redesign of Resketch is nothing short of spectacular. - Shawn Smith, Founder, Resketch
The goal was to create a high-end brand that didn’t overly emphasize the reclaimed nature of the products, instead focusing on merging creativity and sustainability seamlessly. The aim was to celebrate sustainability without apology, crafting a line of products that appeal to everyone - from the CEO of a Fortune 500 company to a crafty soccer mom - ensuring inclusivity without compromising on sophistication or quality.
Resketch is a sustainability-driven brand focused on creativity, notebooks, and paper products. The project included rebranding, new product design, editorial voice, a new website, and internal company systems. Resketch has been featured in publications such as Wired, Phoenix Magazine, Elevate AZ, The Obsessor, Core77, and Colossal. Products are sold online, in retail stores, and through custom and wholesale programs across the United States and internationally.
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